Not sure what OP's problem is, but Plutus is my main man and i've used his 600 boost like twice already and it worked fine.
He activated the "Plutus Blessing" from Daily Tasks Rewards tab. But, he did this without having any favor to God Plutus in Shrine. He, then, added favor to Plutus and still nothing happened. Then, he also assigned Plutus to one of his town and also nothing happened.
So, apparently, if you activate a reward to a God that is not active, that favor is lost.